Discord's Next Frontier: Reward-Driven Mobile Ad Experience

This piece offers a concise summary of a novel… development in the Discord mobile application. The platform, known for its interactive community services, is now extending its advertising model from the PC client to mobile devices.

Last year, Discord implemented advertisements for desktop users who could opt to interact with them in return for various rewards. The system is now set to include mobile users through short video challenges that will debut later this year, as noted in a recent report.

The process is straightforward. Users are offered a brief video advertisement and, upon viewing it, they earn digital rewards that can enhance their profiles or avatars. The advertisement will be integrated as a navigation bar fixed along the lower edge of the screen, giving users the option to either engage with the content or ignore it.

• Introduced initially on PC, rewards-based advertisements are now coming to mobile.
• Users can enjoy digital enhancements in exchange for watching brief video content.
• The ad element appears as a bar on the lower part of the screen.

This move offers a clear glimpse into the future of the platform, a future that some expect may face additional challenges in light of the anticipated public offering later this year. Discord is currently estimated to be valued at roughly 160 billion SEK, which converts to around 15 billion USD.

Have you experienced these ads on Discord, and How do you feel about the course that the platform is heading? Does this signal a promising new chapter or raise concerns about future changes?